Founder & Growth Lead

Prakhar Vohra

Founder & CEO - WebEpex & DevAegis, Co-Founder - Tattva Aura Events, I work 1:1 with founders & to build profitable & scalable revenue models

101 articles← All articles
Warm-toned close-up of a hand holding a smartphone open to a messaging app on a wooden deskIndustry Pulse

Meta's Muse AI Agent Launches With WhatsApp Access

Meta's Muse AI agent went live inside WhatsApp on 8 September 2026. Here is what it actually changes for businesses running WhatsApp automation, and what it doesn't.

Prakhar Vohra·4 min
Close-up of hands typing on a laptop keyboard at a warm wooden desk, the quiet DNS and domain work behind cold email deliverabilityGrowth Marketing

Cold Email Deliverability: The Fix Nobody Sells You

Cold email deliverability almost never breaks because of copy. It breaks because the sending domain shares a reputation with billing and support email, and because Gmail and Yahoo now enforce SPF, DKIM, DMARC alignment as a hard gate, not a suggestion.

Prakhar Vohra·8 min
Warm, minimal desk setup with an open laptop, notebook and coffee cup, evoking a business owner reviewing search trafficIndustry Pulse

Google's EU Search Overhaul: What It Means for You

Google restructured EU and EEA search results on 8 September 2026 to comply with the Digital Markets Act, demoting its own comparison carousel and giving top placement to vertical search engines like Booking.com. Here's what changed, who it hits, and what to check this week.

Prakhar Vohra·3 min
A laptop and keyboard on a warm wooden desk in soft natural light, styled for a minimal creative workspaceIndustry Pulse

GPT-Image-2.5 Is Out: What It Means for Ad Creative

OpenAI's GPT-Image-2.5 launched September 8, 2026 with faster generation and sharper editing, at exactly double the API price of GPT-Image-2. Here's what to check before you switch your creative pipeline over.

Prakhar Vohra·4 min
A laptop glowing under a warm desk lamp at night, the kind of screen where an ad account's connected-app permissions get checked before a client's budget goes liveIndustry Pulse

Meta Ads AI Connectors: Check Your Permissions Now

Meta opened its Ads MCP server to any developer in July, and the permissions panel it shipped in August defaults to letting connected AI tools edit budgets and create campaigns unsupervised. Here is what to lock down.

Prakhar Vohra·4 min
A self-hosted automation workspace at night: a laptop and monitor glowing under a warm desk lamp, papers and reference books stacked nearbyIndustry Pulse

n8n Security Update: 18 Fixes You Need to Apply Now

n8n's 2 September 2026 security update patched 18 vulnerabilities, five high-severity. Here's what changed, who needs to upgrade, and what we checked across our own client builds.

Prakhar Vohra·4 min
Close-up of a video editing timeline on a monitor, clips and waveforms laid out for reviewIndustry Pulse

Google's Gemini Agentic Video Understanding Cuts Costs 66%

Google's new agentic video understanding mode for Gemini cuts video tokens up to 88% and cost up to 66% — here's what actually changes for ad and content teams, and what still needs a human.

Prakhar Vohra·4 min
A gold iPhone lying face-up on a warm brown wooden desk, screen dark, in soft natural lightAI & Automation

WhatsApp Lead Response Automation: The Real Build

Most WhatsApp leads go cold in the gap between form-fill and first reply. Here's the real webhook-to-WhatsApp build, what it costs in India, and who should skip it for now.

Prakhar Vohra·8 min
A hand holding a smartphone above an open laptop keyboard on a wooden desk, mid customer replyIndustry Pulse

WhatsApp API Pricing Change: What It Costs You Oct 1

Meta ends free WhatsApp service replies and free utility templates on October 1, 2026 — here's what the pricing change actually costs and what to check before the deadline.

Prakhar Vohra·4 min