Growth systems, paid media and conversion engineering — in the open.

WebEpex Insights

Field notes from the WebEpex team on websites, paid ads, SEO and AI automation that actually move revenue.

Advertiser reviewing Meta Ads Manager settings on a laptop ahead of a campaign deadlineIndustry Pulse

Meta Product Browsing Default: What to Check by Oct 28

Meta is changing what happens the instant someone taps your Facebook or Instagram ad, and the deadline to opt out lands in four days. Starting October 28, 2026, Meta's product browsing default goes live: a full screen, AI generated catalog page opens inside the app before people ever reach your landing page, your video sales letter, or your WhatsApp link.

Prakhar Vohra·4 min
A laptop showing a bank login screen on a dark desk, representing restricted digital account accessIndustry Pulse

Banks Blocked AI Agents: What It Means for Your Business

Citi, Bank of America, and JPMorgan blocked third-party AI agents from customer accounts this month, and Amazon and Delta are doing the same for shopping and bookings. Here's why, and what it means if your business runs one.

Prakhar Vohra·4 min
Man at a home desk checking a smartphone notification beside an open laptop, morning lightIndustry Pulse

Claude Duet: What Anthropic's Proactive Agent Means for You

Anthropic's new Claude Duet agent launched October 21 as a US-only Pro/Max waitlist. Here's what it actually does, who it's for right now, and the one design detail worth borrowing either way.

Prakhar Vohra·4 min
Server rack cables and status lights in a dim data centerIndustry Pulse

PHP2Shell: The Critical RCE Bug You Need to Patch

PHP shipped emergency fixes on 21 October 2026 for two critical, unauthenticated RCE bugs nicknamed PHP2Shell. Here's what's patched, what's still at risk, and what to check today.

Prakhar Vohra·4 min
A person reviewing search analytics charts on a laptop at a warm-lit deskIndustry Pulse

Bing Topics Portfolio: See Where AI Search Skips You

Bing Webmaster Tools' new Topics Portfolio beta shows which AI-search queries cite your site and which ones cite competitors instead. Here's what it means and how we're using it.

Prakhar Vohra·4 min
Close-up of a developer's hands typing code on a laptop keyboard in a warm-lit workspaceIndustry Pulse

Anthropic's API Breaking Changes: What to Patch Now

Anthropic's API version 2026-10-21 drops sampling parameters, renames Admin fields, and bumps every SDK's major version. Here's who's actually affected and what to check this week.

Prakhar Vohra·4 min
Heavy wooden double doors with metal security bars, numbered 104, lit in warm tonesIndustry Pulse

Microsoft's Agentic Insider Model: What It Means for You

Microsoft is treating AI agents as insider threats, not just outside attackers, with a new framework of agent discovery, risk scoring and approval gates. Here's what it actually changes for smaller automation setups.

Prakhar Vohra·4 min
A warmly lit, retro-styled office desk covered in papers and an old telephone, standing in for the personal records Google's AI Mode now draws on for ad personalizationIndustry Pulse

Google AI Mode Ads: The Personal Intelligence Reversal

Google confirmed on October 16 that it's testing ads inside AI Mode for users who've connected Gmail or Photos through Personal Intelligence, reversing a March promise. Here's what actually changes, and what doesn't.

Prakhar Vohra·4 min
A person reviewing search traffic charts on a laptop at a warm-lit desk, cross-checking analytics dataIndustry Pulse

Google Update Rumors: What's Actually Happening This Week

Google hasn't confirmed an October update, but Search Console delays, Discover drops, and visibility-versus-traffic mismatches have SEOs guessing. Here's what we checked in our own client data before reacting.

Prakhar Vohra·4 min