Growth systems, paid media and conversion engineering — in the open.

WebEpex Insights

Field notes from the WebEpex team on websites, paid ads, SEO and AI automation that actually move revenue.

All101Industry Pulse93saas-development1Growth Marketing2SEO & AEO1Web Design & CRO1AI & Automation2Case Studies1
A laptop open on a wooden desk showing a dashboard-style screen, standing in for the ad-account view Meta's new AI tools now help manageIndustry Pulse

Meta AI Business Assistant Goes Agentic: What Changes

Meta's AI Business Assistant went agentic on October 6, 2026, and can now plan campaigns, shift budgets, and exclude customer segments from a single prompt. Here's what actually changed for advertisers.

Prakhar Vohra·3 min
A minimalist, warmly lit desk workspace representing the shift from plain-text chat answers to interactive AI interfacesIndustry Pulse

ChatGPT Intelligent UI: What It Means for Your Chatbot

OpenAI's ChatGPT Intelligent UI turns plain-text answers into buttons, calculators, and charts starting October 7, 2026. Here's what it actually changes if you run a chatbot or WhatsApp flow, and what it doesn't — yet.

Prakhar Vohra·4 min
Editorial-style photo of a founder's laptop workspace, used to illustrate a post on Anthropic's Claude for Startups programIndustry Pulse

Claude for Startups: What the Free Year Actually Covers

Anthropic expanded Claude for Startups on 6 October 2026 with a free year of Claude Team, $1,000 in API credits, and Marketplace access. Here is who qualifies and what it actually changes for SaaS founders.

Prakhar Vohra·3 min
A laptop and a warm desk lamp on a minimal wooden desk, the kind of self-hosted setup businesses weigh against a hosted AI API billIndustry Pulse

Mistral Large 4: What Its Open-Weight Release Means

Mistral opened a hosted preview of Large 4 on 6 October. The real self-hosting decision waits for the actual open weights later this month.

Prakhar Vohra·3 min
Warm-toned creative desk setup with a monitor showing ad campaign variants, evoking an agency reviewing AI-generated ad creativeIndustry Pulse

Melius Raises $25M for AI Ad Creative: What It Means

Melius raised $25M for AI ad creative that turns text prompts into finished ad campaigns, hitting $1M ARR in two months after scrapping its original product. Here's what it actually changes for your ad budget.

Prakhar Vohra·4 min
A minimal dark wooden desk with a laptop open to a code editor, warm lamp light, representing a developer reviewing an API specIndustry Pulse

Personal Agent Protocol: What Meta and Sierra Just Opened

Meta and Sierra just published an open, OAuth-based standard for how AI agents sign into business websites and APIs. Here's what it changes if you sell online, and what it doesn't.

Prakhar Vohra·4 min
Flat-lay of folded clothing in warm neutral tones, the kind of clean, evenly lit product photo AI try-on tools render bestIndustry Pulse

ChatGPT Virtual Try-On: What D2C Brands Should Know

OpenAI's new virtual try-on feature lets ChatGPT shoppers preview clothing on their own body using a selfie. Here's what the October 1 launch actually changes for D2C apparel and accessories brands, and what doesn't.

Prakhar Vohra·4 min
Overhead view of a laptop open to a code editor on a wood desk beside a small potted plantIndustry Pulse

Claude Code Mods: What the New Plugin System Changes

Anthropic's Claude Code Mods let developers hook TypeScript functions into the agent's own events — rewriting prompts, blocking tool calls, and locking permissions without forking the tool.

Prakhar Vohra·4 min
A marketing analytics dashboard on a monitor showing bar-chart performance metricsIndustry Pulse

ChatGPT Visual Ads: What It Means for Your Ad Budget

OpenAI's ChatGPT visual ads went live October 5 with Hightouch, Tealium and Triple Whale tracking built in from day one. Here's who it affects and who can ignore it for now.

Prakhar Vohra·5 min