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# performance-max

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A marketer's desk with a laptop open to an ad budget dashboard, warm desk lamp light, notebook and coffee beside itIndustry Pulse

Google Ads Channel Prioritization: What It Means for You

Google's new channel prioritization and budget allocation controls let you cap Display and Search-partner spend by percentage instead of switching channels off entirely. Here's what changed, who it affects, and what to set this week.

Prakhar Vohra·4 min
Performance graphs and campaign metrics displayed across a laptop screen on a deskIndustry Pulse

Google Ads API v25.2: What the New Benchmarks Change

Google Ads API v25.2 shipped September 23 with a BenchmarksService for competitive percentile data and a one-call Performance Max draft generator. Here's who should actually pay attention.

Prakhar Vohra·4 min
A desk covered in financial documents, a calculator, and a laptop showing charts, warm coffee-toned lightingIndustry Pulse

Google Ads AI Max Auto-Upgrade: What Breaks in Reports

Google is auto-upgrading Search campaigns to AI Max throughout September 2026 — here's what changes in your reporting and what to check this week.

Prakhar Vohra·4 min
Colorful bar and line charts glowing on a laptop screen on a wooden desk, tracking ad performance dataIndustry Pulse

Google Ads AI Dashboards Are Live: What It Means for You

Google Ads AI dashboards are now live in advertiser accounts, and Performance Max just got a Local Customer Optimization toggle for multi-location businesses. Here's what changed and who should actually act on it.

Prakhar Vohra·4 min