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Industry Pulse

Fast-turnaround reads on news that just broke in AI, marketing tooling, SEO, and SaaS infrastructure — and what it means for the businesses we build for.

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Warm-toned editorial photo accompanying WebEpex's coverage of DeepSeek V4.1-Flash's new token pricingIndustry Pulse

DeepSeek V4.1-Flash Pricing Cuts Cached Token Costs

DeepSeek's V4.1-Flash drops cache-hit token pricing to $0.003 per million off-peak, but doubles during hours that land right in the GCC business day — here's what to check this week.

Prakhar Vohra·4 min
A smartphone resting beside a cup of coffee on a warm wooden table in soft morning lightIndustry Pulse

Meta Business Agent Gets an AI Upgrade From Stilla

Meta bought Stilla.ai on September 9 to accelerate Meta Business Agent, the chatbot already running customer chat for over a million businesses on WhatsApp. Here's what actually changes, and what doesn't, for anyone running WhatsApp automation today.

Prakhar Vohra·5 min
Colorful bar and line charts glowing on a laptop screen on a wooden desk, tracking ad performance dataIndustry Pulse

Google Ads AI Dashboards Are Live: What It Means for You

Google Ads AI dashboards are now live in advertiser accounts, and Performance Max just got a Local Customer Optimization toggle for multi-location businesses. Here's what changed and who should actually act on it.

Prakhar Vohra·4 min
Editorial photograph of a laptop screen showing search ranking data, representing SEO reporting infrastructureIndustry Pulse

Google's /goto Redirect Links Are Breaking SEO Rank Trackers

Google quietly replaced search-result links with encoded /goto redirects, and rank-tracking tools had to rebuild how they read rankings. Here's what changed and what it means for your SEO reporting.

Prakhar Vohra·4 min
A warm, softly lit desk with an open laptop, notebook, and lit candle in cream and wood tones, set up for reviewing search performance data.Industry Pulse

Google Search Console AI Reports Are Live Everywhere

Google's Search Console AI reports went live worldwide on 31 August, showing impressions from AI Overviews and AI Mode for the first time. Here's what the data does and doesn't tell you, and why most sites should leave the new opt-out toggle alone.

Prakhar Vohra·4 min
Warm-toned close-up of a hand holding a smartphone open to a messaging app on a wooden deskIndustry Pulse

Meta's Muse AI Agent Launches With WhatsApp Access

Meta's Muse AI agent went live inside WhatsApp on 8 September 2026. Here is what it actually changes for businesses running WhatsApp automation, and what it doesn't.

Prakhar Vohra·4 min
Warm, minimal desk setup with an open laptop, notebook and coffee cup, evoking a business owner reviewing search trafficIndustry Pulse

Google's EU Search Overhaul: What It Means for You

Google restructured EU and EEA search results on 8 September 2026 to comply with the Digital Markets Act, demoting its own comparison carousel and giving top placement to vertical search engines like Booking.com. Here's what changed, who it hits, and what to check this week.

Prakhar Vohra·3 min
A laptop and keyboard on a warm wooden desk in soft natural light, styled for a minimal creative workspaceIndustry Pulse

GPT-Image-2.5 Is Out: What It Means for Ad Creative

OpenAI's GPT-Image-2.5 launched September 8, 2026 with faster generation and sharper editing, at exactly double the API price of GPT-Image-2. Here's what to check before you switch your creative pipeline over.

Prakhar Vohra·4 min
A laptop glowing under a warm desk lamp at night, the kind of screen where an ad account's connected-app permissions get checked before a client's budget goes liveIndustry Pulse

Meta Ads AI Connectors: Check Your Permissions Now

Meta opened its Ads MCP server to any developer in July, and the permissions panel it shipped in August defaults to letting connected AI tools edit budgets and create campaigns unsupervised. Here is what to lock down.

Prakhar Vohra·4 min