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Industry Pulse

Fast-turnaround reads on news that just broke in AI, marketing tooling, SEO, and SaaS infrastructure — and what it means for the businesses we build for.

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Warm-toned editorial photo of a minimal desk workspace representing digital ad managementIndustry Pulse

ChatGPT Ads Gets Sponsored Agents and a Shopify App

OpenAI's September 16 update plugs Shopify and HubSpot into ChatGPT Ads and starts testing Sponsored Agents, a labeled ad-to-chat format. Here's what changes now and what's still unproven.

Prakhar Vohra·4 min
Neatly wrapped gift boxes on a warm wooden surface, styled for a holiday product catalog shootIndustry Pulse

Google's AI Shopping Update: What D2C Brands Do Now

Google made AI performance insights generally available in Merchant Center on 16 September 2026, plus a YouTube Business Agent beta and UCP checkout updates. Here's the AI shopping update explained and what D2C brands should do about it this week.

Prakhar Vohra·4 min
Small business owner multitasking on a phone and laptop in a warm-lit studioIndustry Pulse

Meta One Business Plans: What $14.99 to $499 Buys

Meta One's new business and creator tiers run from $14.99 to $499 a month, gating scheduling, analytics, and Business Agent access. Here's what each tier includes and who should actually pay for it.

Prakhar Vohra·4 min
A laptop glowing under a warm desk lamp at night, the quiet kind of workspace where an automation stack gets tested before going live.Industry Pulse

Sakana AI's Fugu Max Cuts Chatbot Model Costs 40-60%

Sakana AI's Fugu Max routes chatbot API calls to whichever model can handle them cheapest, cutting output token costs up to 60% with a one-line config change.

Prakhar Vohra·4 min
Person in a white shirt holding a smartphone, checking a business messaging appIndustry Pulse

Meta's WhatsApp Business MCP Lets AI Agents Do Setup

Meta's new WhatsApp Business MCP server lets AI coding agents handle account setup, phone verification, and message templates. Here's what actually changed and what still needs a human check.

Prakhar Vohra·4 min
A laptop and a smartphone side by side on a clean desk, representing an AI agent handling WhatsApp Business setup from a code editorIndustry Pulse

Meta's WhatsApp Business MCP Server: What It Automates

Meta shipped a WhatsApp Business MCP server on September 15 that lets AI agents like Claude and ChatGPT create accounts, verify numbers, draft templates and test webhooks directly. Here's what it automates and what still needs a human.

Prakhar Vohra·4 min
A warm, lamp-lit desk workspace with a laptop open, the kind of setup a small business owner uses to manage customer chats between other workIndustry Pulse

Salesforce's Agentforce WhatsApp Agent Is Now Live

Salesforce's Casey now answers customer service over WhatsApp, SMS, voice, and chat as of September 11 — but only inside Customer 360. Here's what it changes if you run WhatsApp automation outside Salesforce.

Prakhar Vohra·3 min
A person at a table reading a newspaper with a cup of coffee in warm morning lightIndustry Pulse

AI Overviews Traffic Loss: Publishers Are Paying It Back

Top 100 media publishers spent $113 million on paid search in July 2026 to buy back the organic traffic AI Overviews erased for free — here's what it means if SEO drives real business for you.

Prakhar Vohra·3 min
Editorial placeholder photograph accompanying coverage of California's new AI chatbot child-safety lawIndustry Pulse

California's New AI Chatbot Law: What It Means for You

California signed Adam's Law on September 10, adding audits and child-specific limits to its companion-chatbot rules. Most business customer-service and WhatsApp bots stay exempt: here's how to tell which side of the line you're on.

Prakhar Vohra·4 min