Growth systems, paid media and conversion engineering — in the open.

WebEpex Insights

Field notes from the WebEpex team on websites, paid ads, SEO and AI automation that actually move revenue.

All101Industry Pulse93saas-development1Growth Marketing2SEO & AEO1Web Design & CRO1AI & Automation2Case Studies1
A person at a table reading a newspaper with a cup of coffee in warm morning lightIndustry Pulse

AI Overviews Traffic Loss: Publishers Are Paying It Back

Top 100 media publishers spent $113 million on paid search in July 2026 to buy back the organic traffic AI Overviews erased for free — here's what it means if SEO drives real business for you.

Prakhar Vohra·3 min
Editorial placeholder photograph accompanying coverage of California's new AI chatbot child-safety lawIndustry Pulse

California's New AI Chatbot Law: What It Means for You

California signed Adam's Law on September 10, adding audits and child-specific limits to its companion-chatbot rules. Most business customer-service and WhatsApp bots stay exempt: here's how to tell which side of the line you're on.

Prakhar Vohra·4 min
Warm-toned editorial photo accompanying WebEpex's coverage of DeepSeek V4.1-Flash's new token pricingIndustry Pulse

DeepSeek V4.1-Flash Pricing Cuts Cached Token Costs

DeepSeek's V4.1-Flash drops cache-hit token pricing to $0.003 per million off-peak, but doubles during hours that land right in the GCC business day — here's what to check this week.

Prakhar Vohra·4 min
A smartphone resting beside a cup of coffee on a warm wooden table in soft morning lightIndustry Pulse

Meta Business Agent Gets an AI Upgrade From Stilla

Meta bought Stilla.ai on September 9 to accelerate Meta Business Agent, the chatbot already running customer chat for over a million businesses on WhatsApp. Here's what actually changes, and what doesn't, for anyone running WhatsApp automation today.

Prakhar Vohra·5 min
Systems, Not Slogans: WebEpex editorial graphic for the best digital marketing agency in Kanpur and Uttar Pradesh, listing GhostBoard, ChainBox, Tattva Aura, IDPS and LionaireCase Studies

Best Digital Marketing Agency in Kanpur, Uttar Pradesh

The best digital marketing agency in Kanpur or anywhere in Uttar Pradesh is the one that ships a full system, not a content calendar. Here's what we've actually built, what it costs, and who shouldn't hire us.

Prakhar Vohra·8 min
Colorful bar and line charts glowing on a laptop screen on a wooden desk, tracking ad performance dataIndustry Pulse

Google Ads AI Dashboards Are Live: What It Means for You

Google Ads AI dashboards are now live in advertiser accounts, and Performance Max just got a Local Customer Optimization toggle for multi-location businesses. Here's what changed and who should actually act on it.

Prakhar Vohra·4 min
A clean, minimal desk setup with a monitor and keyboard in neutral tones, echoing the orderly design a fast website needsWeb Design & CRO

Website Speed and Conversion Rate: The Real Fix

Website speed and conversion rate move together in a straight line: every extra second before your page loads costs you real leads. Here's the actual mechanism, the honest DIY fix, and when a rebuild is worth it.

Prakhar Vohra·8 min
Editorial photograph of a laptop screen showing search ranking data, representing SEO reporting infrastructureIndustry Pulse

Google's /goto Redirect Links Are Breaking SEO Rank Trackers

Google quietly replaced search-result links with encoded /goto redirects, and rank-tracking tools had to rebuild how they read rankings. Here's what changed and what it means for your SEO reporting.

Prakhar Vohra·4 min
A warm, softly lit desk with an open laptop, notebook, and lit candle in cream and wood tones, set up for reviewing search performance data.Industry Pulse

Google Search Console AI Reports Are Live Everywhere

Google's Search Console AI reports went live worldwide on 31 August, showing impressions from AI Overviews and AI Mode for the first time. Here's what the data does and doesn't tell you, and why most sites should leave the new opt-out toggle alone.

Prakhar Vohra·4 min