Tag

# AEO

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A person reviewing search analytics charts on a laptop at a warm-lit deskIndustry Pulse

Bing Topics Portfolio: See Where AI Search Skips You

Bing Webmaster Tools' new Topics Portfolio beta shows which AI-search queries cite your site and which ones cite competitors instead. Here's what it means and how we're using it.

Prakhar Vohra·4 min
A warmly lit, retro-styled office desk covered in papers and an old telephone, standing in for the personal records Google's AI Mode now draws on for ad personalizationIndustry Pulse

Google AI Mode Ads: The Personal Intelligence Reversal

Google confirmed on October 16 that it's testing ads inside AI Mode for users who've connected Gmail or Photos through Personal Intelligence, reversing a March promise. Here's what actually changes, and what doesn't.

Prakhar Vohra·4 min
A person reviewing search traffic charts on a laptop at a warm-lit desk, cross-checking analytics dataIndustry Pulse

Google Update Rumors: What's Actually Happening This Week

Google hasn't confirmed an October update, but Search Console delays, Discover drops, and visibility-versus-traffic mismatches have SEOs guessing. Here's what we checked in our own client data before reacting.

Prakhar Vohra·4 min
Performance analytics graphs and charts displayed on a laptop screenIndustry Pulse

ChatGPT UTM Tag Bug: What Your October Analytics Missed

A week-long OpenAI bug stripped UTM tags from ChatGPT's answer links, so real traffic got filed as Direct in GA4. Here's what to check before you report the drop as lost traffic.

Prakhar Vohra·4 min
Minimalist Aesop store shelf with neatly arranged, clearly labeled productsIndustry Pulse

Shopify Opens Its Catalog to AI Agents: What Changes

Shopify's Agentic Storefronts now let shoppers connect AI agents like ChatGPT, Gemini, and Copilot to buy straight from its billion-listing catalog via Shop Pay.

Prakhar Vohra·4 min
Editorial close-up of a laptop screen showing a search results page with highlighted link text, warm desk lightingIndustry Pulse

Google's AI Mode Links Update: What It Means for You

Google's AI Mode links update adds inline links, an official-site box, and creator profiles. Here's what it actually changes for your site this week, and what we're doing about it.

Prakhar Vohra·4 min
A warm, minimal desk workspace with a laptop open to a search results page, soft natural lightIndustry Pulse

Google AI Overviews Now Cover 80% of Brand Searches

Google's AI Overviews jumped from 26% to over 80% of brand searches in September 2026. Here's what that means for how your business shows up on its own name search.

Prakhar Vohra·4 min
Warm-toned desk setup with a laptop and notebook, representing a content and SEO workspaceIndustry Pulse

Google's Publisher Payments: What the AI Pilot Pays

Google has started paying about 100 invite-only publishers when their content significantly shapes AI Overviews, AI Mode, or Gemini answers: here's who qualifies, what it pays, and what to do if you weren't invited.

Prakhar Vohra·4 min
A creator reviewing content performance across multiple platforms on a laptop at a warm-lit deskIndustry Pulse

Google Search Profile Badge: What It Actually Does

Google's new Search Profile Badge links your site to your Search profile and Google Discover. Here's who actually qualifies and what to do about it this week.

Prakhar Vohra·4 min