Industry PulseGoogle's EEA Search Units Now Include Local Businesses
Google's EEA-only aggregator and supplier search units now support local business queries as of 18 September 2026 — here's what changed, who it affects, and what to check on your site this week.
Prakhar Vohra·3 minFingerprint's Bot Directory Sorts AI Crawlers From Fraud
Fingerprint's new Bot Directory lets any site check whether a crawler is a legitimate AI agent or an impersonator, using a cryptographic standard called Web Bot Auth.
Prakhar Vohra·4 min
Industry PulseCloudflare's AI Training Opt-Out: What to Change This Week
Cloudflare's new setting splits search crawling from AI-training crawling at the network level — here's what to change today and what it doesn't fix yet.
Prakhar Vohra·4 minGoogle's AI Shopping Update: What D2C Brands Do Now
Google made AI performance insights generally available in Merchant Center on 16 September 2026, plus a YouTube Business Agent beta and UCP checkout updates. Here's the AI shopping update explained and what D2C brands should do about it this week.
Prakhar Vohra·4 min
Industry PulseAI Overviews Traffic Loss: Publishers Are Paying It Back
Top 100 media publishers spent $113 million on paid search in July 2026 to buy back the organic traffic AI Overviews erased for free — here's what it means if SEO drives real business for you.
Prakhar Vohra·3 min
Industry PulseGoogle Search Console AI Reports Are Live Everywhere
Google's Search Console AI reports went live worldwide on 31 August, showing impressions from AI Overviews and AI Mode for the first time. Here's what the data does and doesn't tell you, and why most sites should leave the new opt-out toggle alone.
Prakhar Vohra·4 min
SEO & AEOAnswer Engine Optimization: How to Get Cited by AI
Search is splitting in two. Here is the answer engine optimization playbook we run for clients, and the six structural changes that decide whether an AI quotes you or your competitor.
Prakhar Vohra·4 min