Tag

# Content Strategy

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Close-up of a video editing timeline on a monitor, clips and waveforms laid out for reviewIndustry Pulse

Google's Gemini Agentic Video Understanding Cuts Costs 66%

Google's new agentic video understanding mode for Gemini cuts video tokens up to 88% and cost up to 66% — here's what actually changes for ad and content teams, and what still needs a human.

Prakhar Vohra·4 min
An AI assistant interface answering a search query with cited sourcesSEO & AEO

Answer Engine Optimization: How to Get Cited by AI

Search is splitting in two. Here is the answer engine optimization playbook we run for clients, and the six structural changes that decide whether an AI quotes you or your competitor.

Prakhar Vohra·4 min