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# digital-marketing

23 articles← All articles
Flat-lay of folded clothing in warm neutral tones, the kind of clean, evenly lit product photo AI try-on tools render bestIndustry Pulse

ChatGPT Virtual Try-On: What D2C Brands Should Know

OpenAI's new virtual try-on feature lets ChatGPT shoppers preview clothing on their own body using a selfie. Here's what the October 1 launch actually changes for D2C apparel and accessories brands, and what doesn't.

Prakhar Vohra·4 min
A marketing analytics dashboard on a monitor showing bar-chart performance metricsIndustry Pulse

ChatGPT Visual Ads: What It Means for Your Ad Budget

OpenAI's ChatGPT visual ads went live October 5 with Hightouch, Tealium and Triple Whale tracking built in from day one. Here's who it affects and who can ignore it for now.

Prakhar Vohra·5 min
Overhead view of a warm wooden desk with an open laptop showing an online store admin panel, notebook and coffee beside itIndustry Pulse

Shopify Script Tags Are Dying: Fix Your Tracking Now

Shopify stopped taking new script tag updates on October 1, 2026, and shuts the whole system down March 1, 2027. Here's what breaks for tracking and how to migrate.

Prakhar Vohra·3 min
A warm, editorial close-up of a smartphone screen mid-conversation, styled to evoke a chat-based ad interactionIndustry Pulse

ChatGPT Sponsored Agents: What It Means for Your Ads

OpenAI is testing Sponsored Agents, a ChatGPT ad format with a labeled AI chat after a click, alongside a new Shopify app and HubSpot integration. Here's what to actually do about it this week.

Prakhar Vohra·3 min
Performance graphs and campaign metrics displayed across a laptop screen on a deskIndustry Pulse

Google Ads API v25.2: What the New Benchmarks Change

Google Ads API v25.2 shipped September 23 with a BenchmarksService for competitive percentile data and a one-call Performance Max draft generator. Here's who should actually pay attention.

Prakhar Vohra·4 min
Close-up of hands on a laptop keyboard beside a credit card, mid online checkoutIndustry Pulse

Google AI Mode Shopify Checkout: What Sellers Do Now

Google turned on native checkout inside AI Mode and Gemini for eligible US Shopify stores on 18 September 2026, opt-out, not opt-in. Here's what it does to your attribution, and what we changed in client builds this week.

Prakhar Vohra·4 min
A smartphone held in one hand with a shopping checkout screen open, warm indoor lightIndustry Pulse

Meta Muse Shopify Checkout: What D2C Brands Do Now

Meta and Shopify just gave Muse the ability to complete purchases on Shopify stores through Shop Pay. Here's what that means for D2C brands and Meta advertisers, and what we're already changing in client builds.

Prakhar Vohra·4 min
A smartphone lying face-up on a warm brown wood surface with a chat conversation lit on screenIndustry Pulse

AI Shopping Chatbots Are Losing You Sales, Data Shows

New survey data shows 81% of shoppers who use AI chatbots have backed out of a purchase over what the bot told them. Here's what changes if your bot recommends products, and what doesn't.

Prakhar Vohra·4 min
A desk covered in financial documents, a calculator, and a laptop showing charts, warm coffee-toned lightingIndustry Pulse

Google Ads AI Max Auto-Upgrade: What Breaks in Reports

Google is auto-upgrading Search campaigns to AI Max throughout September 2026 — here's what changes in your reporting and what to check this week.

Prakhar Vohra·4 min