Industry PulseGoogle AI Mode Ads: The Personal Intelligence Reversal
Google confirmed on October 16 that it's testing ads inside AI Mode for users who've connected Gmail or Photos through Personal Intelligence, reversing a March promise. Here's what actually changes, and what doesn't.
Prakhar Vohra·4 minGoogle Update Rumors: What's Actually Happening This Week
Google hasn't confirmed an October update, but Search Console delays, Discover drops, and visibility-versus-traffic mismatches have SEOs guessing. Here's what we checked in our own client data before reacting.
Prakhar Vohra·4 minGoogle's AI Mode Links Update: What It Means for You
Google's AI Mode links update adds inline links, an official-site box, and creator profiles. Here's what it actually changes for your site this week, and what we're doing about it.
Prakhar Vohra·4 minGoogle Search Console Multimodal Filter: What It Shows
Google Search Console's new multimodal filter shows which pages get clicks from Lens and image search, but not the queries or images behind them.
Prakhar Vohra·4 minGoogle's September Spam Update: What to Check Now
Google's September 2026 spam update is rolling out globally over two weeks, the longest of any 2026 update. Here's what actually changed and what to check before reacting.
Prakhar Vohra·4 min
Industry PulseGoogle AI Mode Shopify Checkout: What Sellers Do Now
Google turned on native checkout inside AI Mode and Gemini for eligible US Shopify stores on 18 September 2026, opt-out, not opt-in. Here's what it does to your attribution, and what we changed in client builds this week.
Prakhar Vohra·4 min
Industry PulseAI Overviews Traffic Loss: Publishers Are Paying It Back
Top 100 media publishers spent $113 million on paid search in July 2026 to buy back the organic traffic AI Overviews erased for free — here's what it means if SEO drives real business for you.
Prakhar Vohra·3 minGoogle's /goto Redirect Links Are Breaking SEO Rank Trackers
Google quietly replaced search-result links with encoded /goto redirects, and rank-tracking tools had to rebuild how they read rankings. Here's what changed and what it means for your SEO reporting.
Prakhar Vohra·4 min
Industry PulseGoogle's EU Search Overhaul: What It Means for You
Google restructured EU and EEA search results on 8 September 2026 to comply with the Digital Markets Act, demoting its own comparison carousel and giving top placement to vertical search engines like Booking.com. Here's what changed, who it hits, and what to check this week.
Prakhar Vohra·3 min