Tag

# lead-generation

A desk workspace with a laptop open to a search results page, warm lamp light, representing paid search campaign reviewIndustry Pulse

Google AI Mode Ads Expand to 10 Countries: What Changes

Google turned on ads inside AI Mode for ten more countries on 28 October 2026, including Canada and India. Here's what actually changes in your Google Ads account this week, and what doesn't.

Prakhar Vohra·4 min
Two business professionals reviewing ad performance charts and graphs on a laptop during a meeting.Industry Pulse

Meta Ad Costs Just Jumped 23%: What It Means for You

Meta's Q3 2026 earnings show ad costs up 23% in the US and Canada while reach barely grew. Here's what that means for your Meta ad budget and what to check this week.

Prakhar Vohra·4 min
Advertiser reviewing Meta Ads Manager settings on a laptop ahead of a campaign deadlineIndustry Pulse

Meta Product Browsing Default: What to Check by Oct 28

Meta is changing what happens the instant someone taps your Facebook or Instagram ad, and the deadline to opt out lands in four days. Starting October 28, 2026, Meta's product browsing default goes live: a full screen, AI generated catalog page opens inside the app before people ever reach your landing page, your video sales letter, or your WhatsApp link.

Prakhar Vohra·4 min
A marketing team reviewing a campaign timeline and reach forecast on a laptop, planning a time-boxed ad launch windowIndustry Pulse

Meta Ads Super Burst: What It Means for Your Campaigns

Meta's Ads Super Burst and three other new ad formats launched October 15, all built for brand awareness, not lead generation. Here's what actually changes for performance-focused Meta advertisers.

Prakhar Vohra·5 min
A minimalist desk with a computer monitor, keyboard, and desk lamp, the kind of quiet setup where automated lead workflows actually run.Industry Pulse

ZoomInfo n8n Integration: What It Means for Lead Gen

ZoomInfo's new n8n node pulls live company, contact, and buyer-intent data into automated workflows. Here's what it actually changes for outbound and lead gen.

Prakhar Vohra·4 min
A businessman in a suit smiling while taking a call at a cafe table, notebook beside himGrowth Marketing

Meta Ads Management Cost for Service Businesses

Agencies quote Meta ads management as a flat retainer or a percentage of spend, but for a service business the real cost driver is lead routing: how fast a click becomes a human conversation.

Prakhar Vohra·9 min