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# mcp

A minimal dark wooden desk with a laptop open to a code editor, warm lamp light, representing a developer reviewing an API specIndustry Pulse

Personal Agent Protocol: What Meta and Sierra Just Opened

Meta and Sierra just published an open, OAuth-based standard for how AI agents sign into business websites and APIs. Here's what it changes if you sell online, and what it doesn't.

Prakhar Vohra·4 min
A warm-toned desk workspace with a laptop showing connected app icons, representing an AI tool marketplaceIndustry Pulse

Claude Marketplace: What 2,000+ Connectors Change for You

Anthropic's Claude Marketplace bundles 2,000+ connectors, Claude-powered agents, and consulting partners into one directory. Here's what it actually changes if your business already runs on Claude.

Prakhar Vohra·3 min
A marketer's desk at dawn with a laptop showing a workflow diagram, coffee cup, and notebook in warm morning lightIndustry Pulse

Phave Marketing Automation: What It Means for SMBs

Jon Miller's Phave launched AI-native marketing automation at $36k/year on September 23, replacing rule-based sequencing with a reasoning model. Here's who it actually changes things for.

Prakhar Vohra·4 min
Person in a white shirt holding a smartphone, checking a business messaging appIndustry Pulse

Meta's WhatsApp Business MCP Lets AI Agents Do Setup

Meta's new WhatsApp Business MCP server lets AI coding agents handle account setup, phone verification, and message templates. Here's what actually changed and what still needs a human check.

Prakhar Vohra·4 min
A laptop and a smartphone side by side on a clean desk, representing an AI agent handling WhatsApp Business setup from a code editorIndustry Pulse

Meta's WhatsApp Business MCP Server: What It Automates

Meta shipped a WhatsApp Business MCP server on September 15 that lets AI agents like Claude and ChatGPT create accounts, verify numbers, draft templates and test webhooks directly. Here's what it automates and what still needs a human.

Prakhar Vohra·4 min
A laptop glowing under a warm desk lamp at night, the kind of screen where an ad account's connected-app permissions get checked before a client's budget goes liveIndustry Pulse

Meta Ads AI Connectors: Check Your Permissions Now

Meta opened its Ads MCP server to any developer in July, and the permissions panel it shipped in August defaults to letting connected AI tools edit budgets and create campaigns unsupervised. Here is what to lock down.

Prakhar Vohra·4 min