Tag

# meta

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Advertiser reviewing Meta Ads Manager settings on a laptop ahead of a campaign deadlineIndustry Pulse

Meta Product Browsing Default: What to Check by Oct 28

Meta is changing what happens the instant someone taps your Facebook or Instagram ad, and the deadline to opt out lands in four days. Starting October 28, 2026, Meta's product browsing default goes live: a full screen, AI generated catalog page opens inside the app before people ever reach your landing page, your video sales letter, or your WhatsApp link.

Prakhar Vohra·4 min
A laptop and iced coffee on a wooden cafe table, the kind of desk where a business owner checks their Meta Business Suite accountIndustry Pulse

Meta's Business Terms Just Changed: What to Do Now

Meta's updated business terms take effect October 30 with no opt-out, letting it crawl and train AI on content tied to any Facebook, Instagram, Messenger or WhatsApp business account.

Prakhar Vohra·4 min
A marketing team reviewing a campaign timeline and reach forecast on a laptop, planning a time-boxed ad launch windowIndustry Pulse

Meta Ads Super Burst: What It Means for Your Campaigns

Meta's Ads Super Burst and three other new ad formats launched October 15, all built for brand awareness, not lead generation. Here's what actually changes for performance-focused Meta advertisers.

Prakhar Vohra·5 min
A man checks a messaging app on his phone at a desk beside a laptop and printed chartsIndustry Pulse

Meta's Muse Wonder: What AI Agent Memory Means for You

Meta's Muse Wonder models give its Muse agent months-long memory inside WhatsApp. Here's what that shift means if you run a WhatsApp chatbot of your own.

Prakhar Vohra·4 min
A laptop open on a wooden desk showing a dashboard-style screen, standing in for the ad-account view Meta's new AI tools now help manageIndustry Pulse

Meta AI Business Assistant Goes Agentic: What Changes

Meta's AI Business Assistant went agentic on October 6, 2026, and can now plan campaigns, shift budgets, and exclude customer segments from a single prompt. Here's what actually changed for advertisers.

Prakhar Vohra·3 min
Warm-toned creative desk setup with a monitor showing ad campaign variants, evoking an agency reviewing AI-generated ad creativeIndustry Pulse

Melius Raises $25M for AI Ad Creative: What It Means

Melius raised $25M for AI ad creative that turns text prompts into finished ad campaigns, hitting $1M ARR in two months after scrapping its original product. Here's what it actually changes for your ad budget.

Prakhar Vohra·4 min
A marketing analytics dashboard on a monitor showing bar-chart performance metricsIndustry Pulse

ChatGPT Visual Ads: What It Means for Your Ad Budget

OpenAI's ChatGPT visual ads went live October 5 with Hightouch, Tealium and Triple Whale tracking built in from day one. Here's who it affects and who can ignore it for now.

Prakhar Vohra·5 min
Overhead view of a warm wooden desk with an open laptop showing an online store admin panel, notebook and coffee beside itIndustry Pulse

Shopify Script Tags Are Dying: Fix Your Tracking Now

Shopify stopped taking new script tag updates on October 1, 2026, and shuts the whole system down March 1, 2027. Here's what breaks for tracking and how to migrate.

Prakhar Vohra·3 min
Overhead view of a warm home-office desk with a smartphone, keyboard, and notebook, suggesting a WhatsApp business setupIndustry Pulse

Meta Enterprise Platform: The WhatsApp Bot Trade-Off

Meta bundled Muse, Meta Business Agent, and a new Muse API into one enterprise division on September 28. Here's what its steeply discounted Contributor-tier API pricing actually trades away.

Prakhar Vohra·3 min