Industry PulseOpenAI on Google Cloud: What It Means for Your Stack
Google Cloud now sells OpenAI's GPT-6 models through Model Garden. Here's what the multi-cloud billing deal actually means if you're not an enterprise IT buyer.
Prakhar Vohra·4 min
Industry PulseGPT-6.1 Terra: What OpenAI's Cheaper Agent Model Means
OpenAI's GPT-6.1 Terra cuts computer-use agent pricing to $1/$5 per million tokens and lifts accuracy 15 points on its own agent benchmark — here's who should actually care this week.
Prakhar Vohra·4 min
Industry PulseChatGPT UTM Tag Bug: What Your October Analytics Missed
A week-long OpenAI bug stripped UTM tags from ChatGPT's answer links, so real traffic got filed as Direct in GA4. Here's what to check before you report the drop as lost traffic.
Prakhar Vohra·4 minChatGPT Virtual Try-On: What D2C Brands Should Know
OpenAI's new virtual try-on feature lets ChatGPT shoppers preview clothing on their own body using a selfie. Here's what the October 1 launch actually changes for D2C apparel and accessories brands, and what doesn't.
Prakhar Vohra·4 min
Industry PulseChatGPT Visual Ads: What It Means for Your Ad Budget
OpenAI's ChatGPT visual ads went live October 5 with Hightouch, Tealium and Triple Whale tracking built in from day one. Here's who it affects and who can ignore it for now.
Prakhar Vohra·5 min
Industry PulseChatGPT Ads Gets Sponsored Agents and a Shopify App
OpenAI's September 16 update plugs Shopify and HubSpot into ChatGPT Ads and starts testing Sponsored Agents, a labeled ad-to-chat format. Here's what changes now and what's still unproven.
Prakhar Vohra·4 min
Industry PulseGPT-Image-2.5 Is Out: What It Means for Ad Creative
OpenAI's GPT-Image-2.5 launched September 8, 2026 with faster generation and sharper editing, at exactly double the API price of GPT-Image-2. Here's what to check before you switch your creative pipeline over.
Prakhar Vohra·4 min