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WebEpex Insights

Field notes from the WebEpex team on websites, paid ads, SEO and AI automation that actually move revenue.

All102Industry Pulse94saas-development1Growth Marketing2SEO & AEO1Web Design & CRO1AI & Automation2Case Studies1
A rotary-style telephone handset resting in warm, dim light, evoking the gap between old phone systems and instant AI response.Industry Pulse

Mercury Voice: What a 320ms AI Phone Agent Changes

Inception Labs' Mercury Voice answers phone calls in a 320ms median, fast enough to feel human and cheap enough to pilot. Here's what it means for your call flow and what we're testing first.

Prakhar Vohra·4 min
Editorial-style desk workspace image representing AI decision-routing systems for chatbots and WhatsApp automationIndustry Pulse

OpenAI Decisions API: What It Means for Your Chatbot

OpenAI's Decisions API scores chatbot answers in about 150ms instead of generating prose — a first-party answer to the routing/decision-layer pattern teams have been bolting onto WhatsApp bots for months.

Prakhar Vohra·4 min
A warm-toned desk workspace with a laptop showing connected app icons, representing an AI tool marketplaceIndustry Pulse

Claude Marketplace: What 2,000+ Connectors Change for You

Anthropic's Claude Marketplace bundles 2,000+ connectors, Claude-powered agents, and consulting partners into one directory. Here's what it actually changes if your business already runs on Claude.

Prakhar Vohra·3 min
A warm, editorial close-up of a smartphone screen mid-conversation, styled to evoke a chat-based ad interactionIndustry Pulse

ChatGPT Sponsored Agents: What It Means for Your Ads

OpenAI is testing Sponsored Agents, a ChatGPT ad format with a labeled AI chat after a click, alongside a new Shopify app and HubSpot integration. Here's what to actually do about it this week.

Prakhar Vohra·3 min
Overhead view of a warm home-office desk with a smartphone, keyboard, and notebook, suggesting a WhatsApp business setupIndustry Pulse

Meta Enterprise Platform: The WhatsApp Bot Trade-Off

Meta bundled Muse, Meta Business Agent, and a new Muse API into one enterprise division on September 28. Here's what its steeply discounted Contributor-tier API pricing actually trades away.

Prakhar Vohra·3 min
Performance graphs and campaign metrics displayed across a laptop screen on a deskIndustry Pulse

Google Ads API v25.2: What the New Benchmarks Change

Google Ads API v25.2 shipped September 23 with a BenchmarksService for competitive percentile data and a one-call Performance Max draft generator. Here's who should actually pay attention.

Prakhar Vohra·4 min
Overhead shot of a laptop on a wooden desk displaying a webpage performance report, warm natural lightIndustry Pulse

CrUX Ad Metrics: What Google's Page Experience Docs Show

Google folded CrUX ad metrics, ad count, density, and two ad weight readings, into its official Page Experience documentation on 22 September. Here's what it measures and who should actually check it.

Prakhar Vohra·4 min
A business owner smiling on a phone call at his desk in the evening, laptop open beside him, as WhatsApp shifts support replies from free to billed.Industry Pulse

WhatsApp Service Message Pricing: What Changes October 1

Meta ends free WhatsApp service replies and free in-window utility messages on October 1, 2026 — here's what it now costs and how to protect your margins this week.

Prakhar Vohra·4 min
Close-up of a hand holding a smartphone photographing a product for visual searchIndustry Pulse

Google Search Console Multimodal Filter: What It Shows

Google Search Console's new multimodal filter shows which pages get clicks from Lens and image search, but not the queries or images behind them.

Prakhar Vohra·4 min