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A desk workspace with a laptop open to a search results page, warm lamp light, representing paid search campaign reviewIndustry Pulse

Google AI Mode Ads Expand to 10 Countries: What Changes

Google turned on ads inside AI Mode for ten more countries on 28 October 2026, including Canada and India. Here's what actually changes in your Google Ads account this week, and what doesn't.

Prakhar Vohra·4 min
Two business professionals reviewing ad performance charts and graphs on a laptop during a meeting.Industry Pulse

Meta Ad Costs Just Jumped 23%: What It Means for You

Meta's Q3 2026 earnings show ad costs up 23% in the US and Canada while reach barely grew. Here's what that means for your Meta ad budget and what to check this week.

Prakhar Vohra·4 min
Advertiser reviewing Meta Ads Manager settings on a laptop ahead of a campaign deadlineIndustry Pulse

Meta Product Browsing Default: What to Check by Oct 28

Meta is changing what happens the instant someone taps your Facebook or Instagram ad, and the deadline to opt out lands in four days. Starting October 28, 2026, Meta's product browsing default goes live: a full screen, AI generated catalog page opens inside the app before people ever reach your landing page, your video sales letter, or your WhatsApp link.

Prakhar Vohra·4 min
A marketer's desk with a laptop open to an ad budget dashboard, warm desk lamp light, notebook and coffee beside itIndustry Pulse

Google Ads Channel Prioritization: What It Means for You

Google's new channel prioritization and budget allocation controls let you cap Display and Search-partner spend by percentage instead of switching channels off entirely. Here's what changed, who it affects, and what to set this week.

Prakhar Vohra·4 min
A marketing team reviewing a campaign timeline and reach forecast on a laptop, planning a time-boxed ad launch windowIndustry Pulse

Meta Ads Super Burst: What It Means for Your Campaigns

Meta's Ads Super Burst and three other new ad formats launched October 15, all built for brand awareness, not lead generation. Here's what actually changes for performance-focused Meta advertisers.

Prakhar Vohra·5 min
Laptop screen showing an ad campaign dashboard on a warm wooden deskIndustry Pulse

Google Ads AI Campaign Creation Test: What It Means

Google confirmed it's testing a Google Ads flow where you describe your campaign goal in plain English and AI suggests the setup. Here's what to check before you trust it.

Prakhar Vohra·3 min
A laptop open on a wooden desk showing a dashboard-style screen, standing in for the ad-account view Meta's new AI tools now help manageIndustry Pulse

Meta AI Business Assistant Goes Agentic: What Changes

Meta's AI Business Assistant went agentic on October 6, 2026, and can now plan campaigns, shift budgets, and exclude customer segments from a single prompt. Here's what actually changed for advertisers.

Prakhar Vohra·3 min
Warm-toned creative desk setup with a monitor showing ad campaign variants, evoking an agency reviewing AI-generated ad creativeIndustry Pulse

Melius Raises $25M for AI Ad Creative: What It Means

Melius raised $25M for AI ad creative that turns text prompts into finished ad campaigns, hitting $1M ARR in two months after scrapping its original product. Here's what it actually changes for your ad budget.

Prakhar Vohra·4 min
A marketing analytics dashboard on a monitor showing bar-chart performance metricsIndustry Pulse

ChatGPT Visual Ads: What It Means for Your Ad Budget

OpenAI's ChatGPT visual ads went live October 5 with Hightouch, Tealium and Triple Whale tracking built in from day one. Here's who it affects and who can ignore it for now.

Prakhar Vohra·5 min