Google Ads API v25.2: What the New Benchmarks Change
Google Ads API v25.2 shipped September 23 with a BenchmarksService for competitive percentile data and a one-call Performance Max draft generator. Here's who should actually pay attention.
Prakhar Vohra·4 min
Industry PulseGoogle Ads AI Max Auto-Upgrade: What Breaks in Reports
Google is auto-upgrading Search campaigns to AI Max throughout September 2026 — here's what changes in your reporting and what to check this week.
Prakhar Vohra·4 min
Industry PulseChatGPT Ads Gets Sponsored Agents and a Shopify App
OpenAI's September 16 update plugs Shopify and HubSpot into ChatGPT Ads and starts testing Sponsored Agents, a labeled ad-to-chat format. Here's what changes now and what's still unproven.
Prakhar Vohra·4 min
Growth MarketingMeta Ads Management Cost for Service Businesses
Agencies quote Meta ads management as a flat retainer or a percentage of spend, but for a service business the real cost driver is lead routing: how fast a click becomes a human conversation.
Prakhar Vohra·9 min
Industry PulseGoogle Ads AI Dashboards Are Live: What It Means for You
Google Ads AI dashboards are now live in advertiser accounts, and Performance Max just got a Local Customer Optimization toggle for multi-location businesses. Here's what changed and who should actually act on it.
Prakhar Vohra·4 min